[ Tips ] 一分鐘使用導覽
商品編號： 9-308-026 出版日期： 2007/08/16 作者姓名： McFarlan, F. Warren;Kirby, William C.;Abrami, Regina 商品類別： General management 商品規格： 16p 再版日期： 2008/02/07 地域： China 產業： Computers & electronics 個案年度： 2007 - 2007
商品敘述：
After 20 years of expansion, Gome Electronics has become China''s largest consumer electronics retailer. It has opened stores in almost every province in China, acquired some of its competitors, and went public in Hong Kong. However, it has begun to experience a slowdown in growth as sales per-square-meter have declined. The company is now being challenged to develop new ideas for growth, including experimenting with its product mix, renegotiating its relationships with suppliers, and developing new business models to maximize profitability.
涵蓋領域：
Product management;Product lines;Business models;Execution;Suppliers;Growth strategy
相關資料：
Case Teaching Note, (5-311-067), 5p, by F. Warren McFarlan
哪些人也有訂購？